Privacy Policy

Last Updated: October, 2026

At LUVIA, your experience matters to us, from the products you choose to the trust you place in our brand. We believe shopping for your everyday essentials should feel simple, comfortable, and secure. That includes knowing how your personal information is collected, used, and protected when you visit our website or place an order.

This Privacy Policy explains how LUVIA (“we,” “us,” or “our”) collects, uses, stores, and shares your personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this policy. If you have questions about how we handle your information, please contact us using the details provided at the end of this page.

1. Information We Collect

We collect only the types of information needed to operate our store, process orders, improve your shopping experience, and communicate with you.

Personal Information You Provide

When you place an order, create an account, sign up for emails, or contact our team, you may provide information such as:

  • Your name

  • Billing and shipping addresses

  • Email address

  • Phone number

  • Order details and purchase history

  • Information you include in messages sent to us

Payment information is handled through the payment providers available at checkout. We do not necessarily receive or store your full payment card details.

Information Collected Automatically

When you browse our website, certain information may be collected automatically through cookies and similar technologies, including:

  • Your IP address and general device information

  • Browser type and operating system

  • Pages viewed and links clicked

  • Time spent on our website

  • Referring websites and browsing activity

  • General location information inferred from your IP address

This information helps us understand how visitors use our website and identify opportunities to make the shopping experience more useful and convenient.

Information From Third Parties

We may receive information from trusted third parties that support our business, such as Shopify, payment processors, shipping providers, analytics services, and advertising partners. The information we receive depends on the services involved and your settings with those providers.

2. How We Use Your Information

LUVIA uses personal information for legitimate business purposes, including:

  • Processing orders: To confirm purchases, arrange shipping, process payments, and provide order updates.

  • Customer support: To answer questions, resolve order issues, and assist with returns or exchanges under our policies.

  • Improving our website: To understand shopping patterns, improve navigation, and make our products and content easier to discover.

  • Personalizing your experience: To remember certain preferences and provide a more relevant shopping experience where permitted.

  • Marketing communications: To send promotional emails or other marketing messages when permitted by law and consistent with your preferences.

  • Fraud prevention and security: To help detect suspicious transactions, protect our store, and maintain the security of our services.

  • Legal and business obligations: To comply with applicable laws, maintain business records, and respond to valid legal requests.

We do not use your personal information for purposes that are materially different from those described here without providing any notice or choice required by applicable law.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to keep essential store functions working and help us understand how visitors interact with LUVIA.

These technologies may be used to:

  • Keep items in your shopping cart

  • Remember certain website preferences

  • Support secure checkout

  • Measure website traffic and performance

  • Understand the effectiveness of marketing campaigns

  • Deliver or measure relevant advertising, where permitted

Some cookies are necessary for the website to function, while others depend on your consent or preferences under applicable law.

You can manage cookies through your browser settings and, where available, our website's cookie preference tools. Blocking certain cookies may affect some website features.

4. How We Share Your Information

We do not sell your personal information for money. However, certain privacy laws define “sale” or “sharing” broadly, and some advertising or analytics activities may fall within those definitions.

We may share relevant information with the following categories of recipients:

  • Shopify and store service providers: To operate our online store, checkout, and related services.

  • Payment providers: To process transactions and help protect against payment fraud.

  • Shipping and fulfillment partners: To deliver orders and provide shipment updates.

  • Analytics and advertising partners: To understand website activity and measure or support marketing, subject to applicable law and your privacy choices.

  • Customer service and communication providers: To respond to inquiries and send requested messages.

  • Professional advisers and authorities: When reasonably necessary for legal compliance, security, or the protection of our rights.

  • Business transaction parties: If LUVIA is involved in a merger, acquisition, financing, or sale of assets, information may be disclosed as part of that transaction, subject to applicable safeguards.

Service providers are expected to handle information in accordance with their responsibilities and applicable requirements.

5. Shopify and Third-Party Services

LUVIA is hosted on Shopify, which provides the ecommerce infrastructure used to display products, manage orders, and support checkout.

Your information may be processed by Shopify and other service providers to deliver these functions. Their handling of personal information may also be governed by their own privacy policies and terms.

Our website may contain links to third-party websites or services, including social media platforms. We are not responsible for the privacy practices of websites we do not operate. We encourage you to review their privacy policies before sharing personal information with them.

6. Email Marketing and Your Choices

If you subscribe to LUVIA emails, we may send you product updates, brand news, special offers, and other relevant communications, where permitted by law.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message. Even after you unsubscribe, we may still send essential communications about an order, account, security matter, or customer service request.

We aim to keep our communications thoughtful and relevant, and we respect your choice about whether to receive marketing messages.

7. How We Protect Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, or alteration.

However, no website, online transmission, or electronic storage method can be guaranteed to be completely secure. While we take steps to protect your information, we cannot promise absolute security.

We encourage you to use secure networks, protect your account credentials, and contact us if you believe your information or account has been compromised.

8. How Long We Keep Your Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including processing orders, providing customer support, maintaining business and tax records, resolving disputes, preventing fraud, and meeting legal obligations.

The appropriate retention period depends on the type of information and why it was collected. When information is no longer needed, we take reasonable steps to delete it, securely dispose of it, or otherwise handle it in accordance with applicable law.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information. These rights may include:

  • Requesting access to the personal information we hold about you

  • Asking us to correct inaccurate information

  • Requesting deletion of certain personal information

  • Requesting a copy of your information in a portable format

  • Objecting to or asking us to restrict certain processing

  • Withdrawing consent where processing is based on consent

  • Opting out of certain targeted advertising, sales, or sharing activities where applicable

  • Appealing a privacy request decision where required by law

These rights are subject to applicable legal requirements and exceptions.

To make a privacy request, contact us using the details below. We may need to verify your identity before completing the request. We will not unlawfully discriminate against you for exercising any privacy rights available to you.

Where required, you may also use an authorized agent to submit a request on your behalf.

10. Children's Privacy

LUVIA's website is intended for a general audience and is not designed to knowingly collect personal information from children who are not permitted to use the service under applicable law.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us. We will review the matter and take appropriate steps as required by law.

11. International Data Transfers

Depending on where you live and which service providers support our store, your information may be processed or stored in countries other than your own. Those countries may have different data protection laws.

Where required, we take appropriate steps to support lawful international transfers and protect personal information in accordance with applicable requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this page. If a change requires additional notice under applicable law, we will provide it through an appropriate method.

We encourage you to review this page periodically so you remain informed about how LUVIA handles personal information.

13. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need more information about how your personal information is handled, please contact us:

Brand: LUVIA
Email: [Insert your customer support email]
Business Address: [Insert your registered business address, if applicable]
Website: [Insert your live website URL]

We appreciate the trust you place in LUVIA and are committed to handling your information with care and transparency.